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Has developed more than 30 years of China's jewelry industry, personalized strong consumer demand for experiential marketing start quietly provided an opportunity

Van cleef & Arpels replica

Van cleef & Arpels replica

Van cleef & Arpels replica

Publicado: 2016-07-25


Starbucks Coffee expensive, consumers are sought after, because Starbucks is able to provide unique shopping experience to customers. When an industry matured to a certain extent on the consumer experience and close, it will inevitably become a new entry point for digging brand. Has developed more than 30 years of China's jewelry industry, personalized strong consumer demand for experiential marketing start quietly provided an opportunity.

Chinese traditional jewelry consumer psychology focus on preservation, underestimate the importance of design, jewelry and more emotional value to be ignored. In recent years, the homogenization Cartier Jewelry Replica of the jewelry has been bearish user diversified consumer demand. If personalized consumer demand for domestic jewelry consumption market and write a experiencing a prelude, then the global financial crisis has accelerated the outbreak of this market. The financial crisis in Europe and other major jewelry consumer demand dropped, but the export of domestic hot cold, total jewelry sales in 2008 of about 180 billion yuan, compared with last year the growth rate of more than 10%. According to statistics, Van Cleef & Arpels jewelry sales of China's jewelry products to the first quarter of this year is still maintained rapid growth. Analysis of sales growth reasons, China Jewelry Industry Sun Fengmin the Secretary-General said, compared with the older generation of consumers, new consumers pay more attention to the uniqueness of jewelry, for some sharp-eyed jewelry business, such as network jewelry brand has EONDI through Replica Cartier Love Bracelet innovative sales model to provide customized services comply with new consumer trends, to promote the domestic jewelry industry into a new era of experiential consumption.

Experience strengthen consumer purchase jewelry in the user's sense of participation, at present, the domestic jewelry consumption experiencing rapid development, and the enterprises to follow up quickly, replica Van Cleef & Arpels jewelry and some more suited to try experiential Cartier Love Earrings marketing model have come to the stage. Recently, new network jewelry brand EONDI listed on targeting this market. EONDI jewelry and other networks of different brands, services provided very innovative, can be said to be experiencing domestic jewelry consumption elevated to a new height.

Buy jewelry online, people's safety, convenience inevitably there will be questions and concerns. In order to provide consumers with the best online shopping experience, EONDI shopping process design is very clear. Meanwhile, EONDI site also has an extremely powerful query capabilities, users can quickly find what they need by product type jewelry, gift objects, price range and other complex search. EONDI launched a unique experiential jewelry customized services, and has set up a professional jewelry design team to meet Van Cleef & Arpels Perlee Jewelry consumer demand for personalized design. Consumers can buy in directly to the site or EONDI custom jewelry, if there is further demand, but also can go to the next line EONDI brand experience center, face to face communication with professional jewelry designers. In the experience center, Van Cleef & Arpels Clover Bracelet designers will create jewelry according to customer requirements to meet customer demand for design sketches and full participation in the selection of raw materials, quality assessment, while craftsmen will explain in detail to the customer damascene process used in the production process technology. Even consumers can participate Replica Hermes Clic Clac H Bracelet  in hands-on design and production of jewelry, precious stone, engraved text for their jewelry.

EONDI custom experiential marketing, innovation and shows the keen grasp of industry trends, industry experts said that with the personalized jewelry demand continues to rise, driven by EONDI other enterprises, China's jewelry market will soon experiential consumption into maturity.


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